Just
like every day individuals market themselves, celebrities and athletes do the
same. These high profile individuals use the social media to brand themselves,
create relationships, and stay relevant. With nearly 77 million followers (the
most on Twitter), the musician, Katy Perry, is able to do all three. She is able to tweet in
accordance to her views. She lets her fans know what she feels is important and
her thoughts on world events. She updates all on tour dates, album releases and
keeps herself on top of the industry. Many other high profile celebrities do
the same. Athletes are able to the same and both can promote other companies
for advertising. Basketball star, LeBron James, has tweeted about all of his extracurricular like
his foundation, partnerships and upcoming events. Celebrities use the social
media website to broadcast their days like any other user. Here is a list of
the most popular Twitter accounts among celebrities.
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