Politicians

     The elections are approaching and government officials have been using Twitter to brand themselves. Officials are using the website to tweet on behalf of their campaign. They have used it to promote their interests in hopes of the audience agreeing and promoting it as well. For politicians, it is a great tool to broadcast their message to their constituents. An effective tool is introducing a clever hashtag to your audience. A hashtag is used to mark keywords or topics in a tweet and is symbolized by the pound sign, #. This symbol allows followers to tweet the same thing and pools all tweets with the hashtag together. This allows politicians to view what the demographic has to say about their campaign. It is also a channel to help persuade users to your ideologies over competitors. Jeb Bush and Hilary Clinton recently got into an online debate that gained attention. A politician should look to the demographics use of Twitter and try to emanate their doing. It is a great way to creatively share data and statistics, photos, links, and quotes. 

In this photo you will notice what needs to be included in tweets to get the most retweets. Photo's catch the most attention at 62% followed by the hashtag I just spoke about. Photos are useful because the can provide a lot of information and still allow you 140 characters. Politicians have utilized Twitter very much in the recent election because of the mass audience and potential.