Now You Know...

An update on what you have read so far:

• Twitter is a social media tool used express thoughts and emotions
• Twitter is a powerful tool for many demographics
• It is a massive communication tool
• It is effective in branding yourself for who you want to be
• Everyday people make up the majority of Twitter users
• Big and small companies profit from advertising their values on Twitter
• Politicians use Twitter as a channel for their campaign ad
• Twitter has a huge impact on how investors trade
• Celebrities and athletes use it to maintain their personal image

Twitter is a terrific social network. People of all demographics find an effective use for it. It simple way of organizing complexity has pushed it ahead of competitors and made it a force in the industry. 

Celebrities and Athletes

     Just like every day individuals market themselves, celebrities and athletes do the same. These high profile individuals use the social media to brand themselves, create relationships, and stay relevant. With nearly 77 million followers (the most on Twitter), the musician, Katy Perry, is able to do all three. She is able to tweet in accordance to her views. She lets her fans know what she feels is important and her thoughts on world events. She updates all on tour dates, album releases and keeps herself on top of the industry. Many other high profile celebrities do the same. Athletes are able to the same and both can promote other companies for advertising. Basketball star, LeBron James, has tweeted about all of his extracurricular like his foundation, partnerships and upcoming events. Celebrities use the social media website to broadcast their days like any other user. Here is a list of the most popular Twitter accounts among celebrities.